(Also read our previous post on the basics of 'Trademark Dilution')
“None
should be continued to be allowed to use a world famed name to goods which have
no connection with the type of goods which have generated the world wide
reputation.”[1]
-
Justice M. Narain
Introduction
In today’s world, where consumers purchase products
not based on quality or usefulness, but instead are carried away by the brand
name and trade symbol which accompany the product, protection of the
distinctiveness of a trademark is of the utmost importance. Trademark
dilution is a claim which the owner of a famous trademark can make to prevent
others from using a mark which decreases the value or distinctiveness, or
tarnishes the reputation, of the famous mark.[2]
Many scholars argue
